Proof of professional experience in PR or related fields (advertising, marketing or journalism); this required practical experience varies from 1 to 2 years depending on the previous training.

For the Brevet Fédéral :

To be eligible to take the federal examinations, participants must have professional experience in PR or related fields (advertising, marketing or journalism); the required practical experience varies from 2 to 6 years depending on the previous training.

Detailed admission requirements can be found on the website of the Swiss Public Relations Association (SPRA): www.prsuisse.ch or at the examination commission: www.pr-ex.ch

Basic knowledge of marketing or sales

To have at least 2 years of proven professional experience in the fields of communication, advertising, public relations, marketing, sales or direct/dialogue marketing and can provide proof of one of the following qualifications:

• Federal certificate of proficiency as a businessperson
• Federal certificate of proficiency in a graphic arts profession of at least three years‘ duration
• Federal certificate of proficiency in a sales profession lasting at least three years
• Diploma from a commercial college recognised by SERI
• Diploma from a cantonally recognised diploma secondary school of at least three years‘ duration
• Matura (all types)
  Diploma of a higher vocational examination for commercial professions
• Diploma from a university or university of applied sciences in the commercial field
• Professional certificate for PR specialists, marketing specialists, sales specialists or another federal certificate of proficiency, diploma or degree from a college or university and has at least 3 years of proven professional experience in the fields of communication, advertising, public relations, marketing, sales or direct/dialogue marketing.

An application to check whether a candidate is admitted to the examination can be submitted to Kommunikation Schweiz for a contribution towards costs of CHF 150. This amount will be deducted from the invoice if the candidate registers for the course in Communication Specialists at SAWI.

Basic knowledge of marketing or sales

Have 2 years of practical experience in marketing, sales, communication, advertising, public relations, direct marketing or promotion.

Have 2 years of practical experience in marketing, sales, communication, advertising, public relations, direct marketing or promotion.

Good knowledge of social media or have followed the distance learning course „Introduction to the professional practice of social networks“.

Basic marketing knowledge (familiarity with audience/targets, positioning, value-added proposition, customer journey, conversion tunnel).